A great product
isn’t enough.
You built something worth backing.
Now give the market a reason to care.
A great product
01 / THE WRONG BRIEF
More noise.
More meaning.
Another campaign isn’t a strategy.
Another claim isn’t a difference.
02 / EARN THE CHOICE
Why you.
Not them.
Find the buyer’s real question.
Make your answer impossible to confuse.
03 / EARN THE BELIEF
Big claims.
Bigger proof.
Customer evidence. Analyst conversations.
A story that holds up when the questions get hard.
04 / BUILD BEYOND THE LAUNCH
Don’t just ship.
Build the system.
Connect the insight, the story and the field.
Use AI to repeat the work. Keep people in the judgment.
THE PERSON BEHIND THE PERSPECTIVE
I’m Raj.
I connect the dots.
Research depth. Commercial instinct.
The patience to make the work happen.
GARTNER / 2019–2022 / RESEARCH & OPERATIONS
First, question
everything.
Primary research. Competitive benchmarking.
A foundation in separating a claim from the evidence.
AMERICAN EXPRESS / 2022 / CAMPAIGN OPERATIONS
Big picture.
Every detail.
Campaign operations across seven EMEA markets.
Because strategy still has to survive execution.
HIGHRADIUS / 2022–2023 / EXECUTIVE STORYTELLING
Get the right
people talking.
Working with the CEO on GBS Masterminds.
Research, executive conversations and the story around them.
ANAPLAN / 2023–2025 / GLOBAL COMPETITIVE STRATEGY
Know the field.
Change the play.
Competitive strategy across three planning markets.
Buyer insights, leadership conversations and field enablement.
LYRIC / 2025–PRESENT / MARKETING STRATEGIC INITIATIVES
Now, connect
the whole thing.
The website. The narrative. The evidence. The field.
And the AI-enabled workflows behind the work.
01 / 11The premise
THE RECEIPTS / SELECTED WORK
Not just
a point of view.
Open a story. Move the pieces.
See how the thinking becomes work.
Selected work through September 2026. Built with teams, not in isolation. The interactive models illustrate the approach; they aren’t internal company documents.
FOR FOUNDERS. FOR TEAMS. FOR WHAT COMES NEXT.
Worth building?
Make it matter.
If the product has ambition,
the marketing should too.
Jaipur roots. Bangalore base. Curious, almost always.