Raj Basotia

Lyric

Director, Marketing Strategic Initiatives

November 2025 – Present · Joined as Senior Marketing Manager; Director effective July 2026

Connecting the market, the story, the evidence and the systems behind the work.

• Lead cross-functional initiatives spanning analyst relations, customer advocacy, competitive intelligence, website strategy and marketing systems.
• Led the corporate website programme through positioning, agency coordination, content and launch readiness. Relaunched 29 July 2026, ahead of the flagship event; continued web operations after launch.
• Built analyst-relations infrastructure and repeatable executive preparation across Gartner, IDC, Zero100 and Forrester, connecting the product narrative with customer evidence and follow-through.
• Established a Gartner Peer Insights programme and workflows for customer permissions, review outreach and reusable customer stories.
• Built a searchable library of 1,100+ public customer references across 17 competitors. Authored and co-authored reusable AI workflows in a shared library of 45+ skills for marketing and adjacent teams.

Library figures reflect the September 2026 work snapshot. Programme delivery is collaborative.

Anaplan

Manager, Competitive Intelligence & GTM Strategy

November 2023 – November 2025 · Promoted from Analyst

Global competitive strategy across Finance, Supply Chain and Workforce Planning.

• Developed differentiated messaging, battlecards and objection-handling narratives aligned to sales plays across three planning domains.
• Ran structured win-loss analysis through Clozd and strategic-deal competitive debriefs, identifying recurring buyer themes, competitor tactics and messaging gaps.
• Translated these findings into executive recommendations, counter-positioning and field readiness. Partnered with Product, Marketing, Analyst Relations and Sales on roadmap discussions, briefings and quarterly strategy reviews.
• Led monthly Competitive Community Calls, incorporating seller feedback and emerging market signals into continuously evolving enablement content.

HighRadius

Senior Analyst, Strategic Initiatives & Marketing

September 2022 – October 2023

Research-led executive storytelling, from the question to the campaign.

• Worked with the CEO on GBS Masterminds, producing the podcast across theme ideation, market research, executive speaker outreach, scripting and marketing execution.
• Developed persona-specific, research-backed content and supported executive thought leadership. Public HighRadius articles credit contributions to perspectives on AI and the growth of Global Business Services.
• Spearheaded GBS InsightStudio research, supporting leadership outreach, email campaigns, collateral and account-based marketing.
• Received the Highflyer Award for C-suite onboarding and relationship management.

American Express

Lead Analyst

May 2022 – August 2022

The operational discipline behind campaigns across seven EMEA markets.

• Managed consumer credit-card campaign operations, coordinating audience targeting, campaign logic and delivery across markets.
• Worked with stakeholder, consulting and technology teams to align execution with brand and compliance requirements.

Gartner

Senior Associate

October 2019 – April 2022 · Promoted from Associate

Intensive research and the infrastructure that makes it dependable.

• Conducted primary and secondary research, sectoral analysis and competitive benchmarking, with contributions supporting Digital IQ Index, Magic Quadrant and Market Guide research.
• Helped establish the Data Collection Center of Excellence, developing research processes, team onboarding and delivery standardisation.
• Contributed digital research content and market analysis for Gartner.com, supporting an editorial pipeline focused on emerging trends and digital performance.
• Recognised as a Published Research Expert and received the Researcher Spotlight Award.

Research contribution does not imply lead analyst or lead authorship of these publication formats.